The World Travel & Tourism Council in London has launched #TogetherInTravel, a new marketing campaign to show how the global travel and tourism community is a vital part of our zest for life.
Travellers around the world can share the hashtag #TogetherInTravel along with a video created by MMGY Hills Balfour simultaneously uniting everyone in solidarity.
Visit TogetherInTravel.com, to view the video and other user-generated content and stories.
Let us support one another in this time. Keep the flame of travel burning and wanderlust alive. Travel is a community and that is how communities thrive.
“Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead. Travel & Tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3% to GDP. Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet we are uniquely exposed at this time due to Covid-19. The concept for the #TogetherInTravel campaign was borne out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community, and one where travel brings us closer, at the right time.”
Gloria Guevara, President & CEO of WTTC:
The World Travel & Tourism Council (WTTC) represents the global Travel & Tourism private sector. Members include over 200 CEOs, Chairpersons and Presidents of the world’s leading Travel & Tourism companies from all geographies, covering all industries. For 30 years, WTTC has conducted research to quantify the economic impact of Travel & Tourism in 185 countries and 25 regions. Travel & Tourism is one of the world’s largest economic sectors, supporting one in 10 jobs worldwide, and generating 10.3% of global GDP. In 2019, the Travel & Tourism sector experienced 3.5% growth, outpacing that of the global economy (2.5%) for the ninth consecutive year.
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