W Hotels around the world will be replacing the well-loved Bliss Spa amenities with a new unisex amenity line with Italy-based luxury sustainable beauty brands, Davines and /skin regimen/ of the Davines Group.
Both brands encourage people to act consciously and feel fabulous wherever they go. The Davines Group uses natural ingredients such as yellow melon extract in the signature “MOMO” products, artfully blending science and nature in their world-class research lab in Parma, Italy. All products are sulphate- and paraben-free.
The amenities include:
- Davines MOMO shampoo
- Davines MOMO Conditioner
- Davines MOMO Shower Gel (W Exclusive)
- /skin regimen/ Body Cream (W Exclusive)
- /skin regimen/ Cleansing Cream
- /skin regimen/ Vegetable Soap (W Exclusive)
W Away Spas will also be using The Davines Group’s sister brand [comfort zone] starting in 2020.
As part of Marriott International’s initiative to reduce environmental impact worldwide, W plans to offer the new amenities in waste-reducing, full-size bottles by the end of 2020.
It was in 2004, when the then Starwood Hotels & Resorts Worldwide acquired Bliss from LVMH Moet Hennesey Louis Vuitton. It launched Bliss spas in its W Hotels with its first debuting in W New York in 2005.
Bliss amenities was also the exclusive amenity for W Hotels for a very long time, making the brand synonymous with W Hotels.