Marriott Bonvoy is the new integrated loyalty programme name for Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). Marriott Bonvoy launches on 13 February 2019 when the logo and branding begins rolling out across all consumer touch-points.
Elite Status tier names of the previous loyalty programmes have been changed to:
- Titanium Elite replaces Platinum Premier Elite for members who have stayed over 75 nights
- Ambassador Elite replaces Platinum Premier Elite with Ambassador. This top Elite status tier recognises members who have stayed 100 nights or more with US$20,000 annual spend.
The company’s experiential platforms Marriott Moments, Marriott Rewards Moments and SPG Moments will be combined into Marriott Bonvoy Moments, featuring over 120,000 experiences in 1,000 destinations available for purchase with a credit card or by redeeming points.
This year, Marriott Bonvoy’s experiential events will include partnerships with the NCAA, and the FIA Formula One World Champions, Mercedes-AMG Petronas Motorsport and sponsorships including the Oscars, Coachella Valley Music and Arts Festival, Dubai Jazz Festival, The Hong Kong Sevens and World Golf Championship – Mexico Championship.
Download the Marriott app as the SPG and The Ritz-Carlton Rewards apps will be deactivated on 13 February 2019.