Hotels Loyalty Programmes

Le Club AccorHotels Awarded Freddie Awards Best Hotel Programme of the Year for Europe/Africa


Le Club AccorHotels, the loyalty programme of AccorHotels has been awarded the Best Hotel Programme of the Year for the Europe and Africa Zone as well as Best Promotion, Best Redemption Ability and Best Customer Service in the same zone. It also won the 210 Award for the Americas, an ‘up and coming’ type of award created by the Freddie Awards to recognise loyalty programmes with the greatest potential of growth in a region.

AccorHotels launched “La Collection”, an online store which gives Le Club AccorHotels members the opportunity to earn and redeem points in France, the United Kingdom, Germany, Belgium, the Netherlands and the USA. It also launched new and improved “Elite Experiences” that allow members to access major experiences at major events with their points such as Roland Garros, the VIP box at the AccorHotels Arena, New Year celebrations at Novotel Times Square.It also launched “Dream Stays” offering luxury stays in the Groups hotels around the world, accessible only with points.

Le Club AccorHotels points can be used around the world with no date or availability restrictions. It also offers member-only benefits and services at each stage in the customer journey, accessed via the customer account on and the mobile app.

You can earn and redeem Le Club AccorHotels at more than 4,100 hotels, resorts and residences around the world.

Its portfolio includes internationally renowned luxury brands such as Raffles, Sofitel Legend, SO Sofitel, Sofitel, Fairmont, onefinestay, MGallery by Sofitel, Pullman and Swissôtel, the mid-range boutique hotel brands 25hours, Novotel, Mercure, Mama Shelter and Adagio, and very popular budget brands such as JO&JOE, ibis, ibis Styles oribis budget, as well as the regional brands Grand Mercure, The Sebel and hotelF1.

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