InterContinental Hotels & Resorts will be introducing Byredo bath amenities in a more sustainable full size in some of the most beautiful hotel bathrooms around the world. Travellers are looking for unique stays while travelling more consciously while expecting luxury products of the highest quality.
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. Creation is led by emotions, expressing a full and limitless brand universe.
The Byredo amenities will be rolled out across InterContinental properties globally from now. Cult favourites from the fragrance portfolio include Bal d’Afrique and Blanche. Bal D’Afrique has a scent of warm and romantic vetiver infused with neroli, African marigold and Moroccan cedarwood. The latter is a pure and fresh scent with hints of delicate rose and sandalwood.
The recently opened InterContinental Barcelona, InterContinental Fujairah Resort, InterContinental Shanghai Hongqiao NECC and InterContinental Sydney will be amongst the first hotels to carry the range.
“I think one of the things people have missed the most in these last years has been travel – I hope we can start to open up again and people can start to create new memories of travel. The experience of something new has such an incredible value, and now by adding some of our signature scents to those moments, we hope that people can relive them again whenever they want. It is great to see IHG working towards a more sustainable mode of amenities too – we are happy to be part of that solution.”Ben Gorham, Byredo’s founder and creative director