Hilton debut its global marketing campaign “To New Memories” last year as the world begins dreaming about travelling again. The creative is built on research insights that show consumers craving reconnections with family and friends and are inspired by travel memories.
On 14 February 2022, the campaign will roll out across Malaysia, Philippines and Sri Lanka. Digital and social content will be introduced to encourage travellers to be open to new expectations and make new memories with Hilton.
Participating hotels in Malaysia include Hilton Kuala Lumpur, Hilton Petaling Jaya, Hilton Kuching, Hilton Kota Kinabalu, DoubleTree by Hilton Kuala Lumpur, DoubleTree by Hilton Johor Bahru, DoubleTree by Hilton Melaka, DoubleTree Resort by Hilton Penang, Hilton Garden Inn Puchong, Hilton Garden Inn Jalan Tuanku Abdul Rahman North and Hilton Garden Inn Jalan Tuanku Abdul Rahman South.
Hilton, a trusted leader of the hospitality industry, launched new programs and adopted new protocols in response to support consumers around the globe and make them feel comfortable with Hilton as their first choice of accommodation. These include:
- Hilton CleanStay: The Hilton CleanStay program is an industry-leading standard of hotel cleanliness and disinfection, created in collaboration with Dettol maker RB and Mayo Clinic. Hilton CleanStay was implemented across Hilton’s 18 brands.
- Hilton EventReady: Hilton has developed a global meeting and events program designed to create experiences that are clean, flexible, safe and socially responsible. EventReady with CleanStay provides curated solutions and reimagined environments to meet and gather safely and comfortably.
- Flexible reservation and cancellation policies: Hilton introduced more flexible reservation and cancellation policies that provide greater travel flexibility,giving consumers the ability to change or cancel reservations, up to 24 hours before their arrival day.
Book new memories directly with Hilton through any official Hilton website or call center, the Hilton Honors app or at a Hilton property.