Accor is launching ‘Reignite the Love of Travel‘ campaign in key markets worldwide throughout the summer through social media inviting travellers to share their travel dreams and inspiration to be combined to create a second ALL – Accor Live Limitless montage-style inspirational travel film.

Some of Accor’s hotels are in the process of reopening after being temporarily closed in response to the COVID-19 and this is expected to increase in the coming months. Accor’s ALLSAFE cleanliness programme is in place to protect guests and staff with measures developed with the support of Bureau Veritas, a recognised world leader in testing, inspections and certification service. Read our roundup of what other companies in the travel industry are doing to reassure the wellbeing and safety of the guests they are looking forward to welcome back.

“During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humour and creativity: it was heart-warming for us to see that they were missing us as much as we were missing them. The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for longer-term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire. We have reacted to the crisis with a fully-fledged marketing strategy which firstly reassures our guests through the launch of ALLSAFE and that has established world-class cleanliness standards and protocols to ensure our guests are welcomed back in full safety. Secondly, in these challenging times we believe it is part of our mission to inspire people with positivity, humour and encourage them to reignite their love of travel.”

Steven Taylor, Chief Marketing Officer, Accor