Accor has plans to implement 1200 coworking spaces in less than 3 years for WOJO to become the leading coworking brand in Europe by 2022. The WOJO coworking spaces will be launched within Accor hotels worldwide with different offerings across all segments of the economy, mid-scale and luxury.
Nextdoor which was renamed to WOJO in March 2019 is a joint venture between Accor & Bouygues Immobilier created in July 2017.
WOJO will offer three products and experiences – Spots, Corners & Sites.
WOJO Spots makes it easy to work anywhere. This will be initially rolled out across all Accor’s brand portfolio. Hotel in-house and non-staying guests can work without a fee with personalised service, friendly atmosphere and secure and reliable WiFi connection in design spaces. This means you can work at the bar, in a restaurant or in the lobby. A monthly subscription is available for regular coworkers with a 10% discount on dining and access to partner offers, events like workshops & conferences and the WOJO business network and community. Over 150 WOJO Spots will open in Paris and Lyon by summer this year, reaching over 1000 spots in Europe by 2022.
WOJO Corners are for coworkers and locals alike. Dedicated coworking spaces specifically designed for uninterrupted work, sheltered from the hustle and bustle outside are located across abroad range of Accor hotels as a first step and then across train stations, airports and shopping malls. The first WOJO corner was launched in 2018 in the Mercure Paris Montmartre Sacré-Cœur hotel. More than 100 other WOJO Corners will open throughout Europe by 2022.
WOJO Sites will be the ‘all-in-one’ coworking solution. These unique stand-alone coworking spaces with over several thousand square metres in dedicated buildings will combine communal zones like bars, lounges and kitchens with shared spaces, meeting rooms and dedicated offices. Unlike Spots and Corners, it is possible to rent offices and benefit from a wide range of services. WOJO sites are led by a “business Partners” teams who are dedicated to the well-being of members and to connecting them strategically with other members in the network to create new business opportunities. These are developed in partnership with Bouygues Immobilier and WOJO will be integrated from the outset in certain real estate projects. Today there are 10 WOJO Sites open in Ile-de-France and Lyon with over 5000 members. WOJO sites will expand across Europe with a target of over 50 locations by 2022.
This project is a collaboration of Accor’s Innovation Lab with the WOJO team. Accor is the first global hotel group to collaborate with a coworking field player to present a brand experience that is unique in its scope and content and is open to travellers and locals alike.
Franck Gervais, CEO of Accor Europe shares that by participating in WOJO’s ambitious development, Accor is able to optimise the use of its brands, spaces & teams with services restaurants, bars & meeting spaces to create value for owners by being open to a new type of customer – coworkers.
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