Singapore Airlines and Tourism Western Australia to Spend A$5 Million on Joint Marketing Over Three Years

Singapore Airlines and Tourism Western Australia have signed a A$5 million three-year agreement to jointly fund marketing campaigns to promote travel to Western Australia in 10 key international markets to get their residents to fly to Perth on Singapore Airlines via Changi Airport.

This agreement is part of the A$12 million international marketing boost announced by Premier Mark McGowan and Tourism Minister Paul Papalia in March to grow the number of visitors to Western Australia from overseas. This is the biggest international marketing push in the State’s history.

The agreement will cover markets including the UK, Germany/Switzerland, India, China, the US, Hong Kong, Malaysia, Japan, Indonesia and Singapore. Campaigns will include promotional airfares and travel packages to Western Australia through digital, print and television advertising.

The target for this cooperation is to generate over 11 thousand visitors to Western Australia.

Singapore Airlines has worked in partnership with Tourism Western Australia over the past 20 years. The airline has served the Australian market for over five decades. Today it operates a total of 137 weekly flights to Australia, including 28 weekly services to Perth in Western Australia, 7 weekly services to Canberra, 28 weekly services to Brisbane, 32 weekly services to Melbourne, 7 weekly services to Adelaide and 35 weekly services to Sydney. Its subsidiary SilkAir operates 7 weekly services to Cairns and 7 weekly services to Darwin while Scoot operates 9 weekly services to Perth, 10 weekly services to Melbourne, 9 weekly services to Sydney and 5 weekly services to Gold Coast.

Tourism Western Australia Minister of Tourism Paul Papalia was in Singapore yesterday to sign the three-year global agreement with Singapore Airlines at a signing ceremony held at the residence of Bruce Grosper, the Australian High Commissioner.

“Our partnership with Singapore Airlines, which dates back to 1999, is extremely important in attracting more people to Western Australia, from all across the globe. The aim is to fill the flights through promotional airfares and offer visitors adventure-filled travel packages so they can experience all that our amazing state has to offer while they’re here.”

Tourism Western Australia Minister of Tourism Hon. Paul Papalia CSC MLA

Paul also travelled from HarbourFront to Serangoon Station yesterday morning on a Western Australia – themed train. He spoke to commuters about what Western Australia has to offer as a holiday destination. This marketing campaign is in partnership with Dynasty Travel to sell competitively priced itineraries from Singapore to Perth, the Coral Coast, and the South West.

Margaret River & Southern WA

Today Lonely Planet named Australia’s Margaret River and Southern Western Australia as the number-one Asian Pacific destination to visit in the year ahead. Best in Asia Pacific is Lonely Planet’s fourth annual agenda-setting list of the region’s 10 best destinations to visit in the next 12 months.

The list include other destinations including Shikoku in Japan, Bay of Islands & Northland in New Zealand, Singapore, The Cook Islands, Central Vietnam’s Hue and Danang, Fiji, Palawan in the Philippines, Beijing in China and Cambodia.