The Shilla Duty Free has opened six retail outlets at Hong Kong International Airport. The new license allows Shilla to operate duty free perfumes and cosmetics concessions across the major hub airports of Incheon International, Hong Kong International and Singapore Changi. Shilla’s Hong Kong International stores will offer a new vision for experiential retail – Beauty&You. These outlets will be transformed in phases into the new identity.
Beauty&You is a new retail concept for Hong Kong International Airport. It combines innovative store designs with a wide array of products, excellent service and exciting activities to delight guests at every stage of their shopping journey, giving a new innovative approach to travel retail in an airport. The new retail spaces will get a grand opening in the summer of 2018 increasing the number of brands to over 200 across the six stores. There will be branded counters, non-branded areas and immersive engagement zones.