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Saudia Has Grown by 58% Since 2021

According to the Brand Finance Top 50 Airlines brands annual report, Saudia, the national flag carrier of Saudi Arabia has grown by 58% since 2021. Over the past four years, the airline has climbed six places to secure the 33rd position within the brand value ranking table. Saudia is the sixth fastest growing airline brand in 2024 with a value of US$797.4 million.

The airline improved its brand strength rating from A to A+. It now ranks as the third most valuable Middle Eastern airline brand. Saudia has expanded its route network over the past year, connecting Saudi Arabia with key destinations worldwide and also enhancing guest experience through improved services and amenities. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia. It also underwent a rebranding that focuses on digital transformation.

Our remarkable ascent in the global rankings is not just a milestone for Saudia but also a reaffirmation of our growing prominence on the international aviation stage. Saudia’s cooperation with international brands and partners such as Newcastle United and Formula E, to name a few, allowed us to elevate the brand’s presence and introduce it to a wider global audience.

Khaled Tash, Chief Marketing Officer, Saudia Group

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