FORMIA signed an agreement to produce Singapore Airlines’ new First Class amenity kit in September this year. The kits featuring world-renowned luxury brand LALIQUE, one of the crown jewels of France’s crystal glass industry made their debut at the unveiling of Singapore Airlines’ new Airbus A380 cabin products last month.
The amenity kit will be accompanied by a matching LALIQUE sleeper suit and LALIQUE toiletries in the lavatory featuring a special citrus-scented facial mist, body lotion and fragrance.
The First Class Gents kit is classic featuring a black pouch that opens up to reveal LALIQUE’s Encre Noire men’s range, a celebration of vétiver and modernity. The Pink and black ladies bag is inspired by René Lalique’s devoted love to women and sensuality, containing elegantly matched products from L’AMOUR LALIQUE women’s range. Each of the separate his-and-hers amenity kits will consist of a fragrance, lip balm and a specially designed pouch. In addition, the ladies’ set includes a face moisturiser and hand cream while the men’s set includes a body lotion and aftershave balm.
A unisex kit contains a Lalique candle, scented soap, lip balm and body lotion. For a limited period, the kit will also include a miniature ornamental crystal fish from LALIQUE.
The design of all three kits will be refreshed regularly.
FORMIA’s CEO & Managing Partner, Roland Grohmann, said: “FORMIA congratulates Singapore Airlines for offering such a coordinated luxury experience with the world renowned LALIQUE brand. FORMIA is thrilled to have matched the excellence of Singapore Airlines with LALIQUE’s superior quality, craftsmanship and creativity.
FORMIA offers a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts for the travel industry. FORMIA also produces Qatar Airways current First and Business Class Amenity Kits featuring BRIC as well as kits for Turkish Airlines, Cathay Pacific’s Premium Economy Zixag kits, Xiamen Airlines’ Acca Kappa kits, Austrian Airlines’ overnight amenity kit for delayed passengers, Brussel Airlines Mandarina Duck kit, Japan Airlines loungewear, Air Astana’s Christian Lacroix and Furla kits, Saudia’s amenity kit, EVA Air Elite Class THANN amenity kit, and many others.