Mondalēz International’s OREO Cookie fans will be delighted to know that there is a new permanent OREO Café outside the USA and a first in an airport. The 116 sqm cafe in Doha’s Hamad International Airport’s North Node offers OREO milkshakes, muffins and cheesecakes and a comprehensive savoury food and beverage menu. Chefs create unique treats live at the cafe’s OREO Creations Bar.
The café is decked in OREO brand’s electric signature blue, white and black with giant OREO furniture, digital walls and a retail area. To celebrate OREO Day, the partners ran an airport takeover at HIA on March 6th with an end-to-end screen digital campaign across over 800 screens.
“This is a historic moment for Mondelez and QDF. This exceptional partnership has brought a world-first to the world’s leading airport, and we have truly delivered on our mission to bring exclusive experiences to travel retail. With Mondelez WTR’s first foray into F&B leveraging a powerful global brand, we are confident that OREO Café Doha will cement itself as a flagship outlet.”Jaya Singh, Managing Director, Mondelez WTR, and Thabet Musleh, Vice President, Qatar Duty Fre