Despacito’s Luis Fonsi Becomes Puerto Rico’s New Global Ambassador

Latin Pop-Star Luis Fonsi, the singer behind the record-breaking song “Despacito”, has been chosen by the Puerto Rico Tourism Company as its new global ambassador. Luis Fonsi appears in the new destination’s campaign showcasing that “the longer you stay, the better it gets” by taking things “despacito” which means slow.

“Luis Fonsi is an influential star who is proud of his homeland and we’re thrilled to have him as our new ambassador,” said Jose Izquierdo, Executive Director of the PRTC. “The song represents everything that we are, a vibrant and energetic island and we welcome all tourists to come explore what we have to offer.”

Fonsi comments on his partnership with the PRTC: “I am very grateful and excited that the Puerto Rico Tourism Company has chosen “Despacito” and my Love and Dance Tour as part of its promotional campaign for Puerto Rico. Over the next year, I will be working on different efforts to shed light on the wonders of our beautiful Island, promoting Puerto Rico and helping raise awareness of the Island in every corner of the world. I’m proud to be an ambassador of my homeland.”


The launch campaign features beautiful scenes of different experiences travellers can have in Puerto Rico with a call out to “take it Despacito in Puerto Rico” this summer.

In the coming months, there is an opportunity for travellers to win an all expense paid trip to Puerto Rico. Stay tuned at

“Despacito” has been the talk of the town globally and is the most watched YouTube video with over 3 billion views since its launch in January this year. It is also the most watched Spanish video in a 24-hour period with 5,4 million views on Vevo.  “Despacito” is the first Spanish single to achieve the number one position on the Billboard Hot 100 chart since Macarena in 1996.

Puerto Rico is a U.S. Commonwealth and the US Dollar is the official currency. Spanish and English are the official languages in Puerto Rico. Most Puerto Ricans speak English.



Photo: Puerto Rico’s new global ambassador, Luis Fonsi, from the record-breaking hit song “Despacito,” smiles on set for the Island’s international tourism campaign that showcases the longer you stay, the better it gets. Visit (Credit: Bettina Garibaldi/Ketchum for The Puerto Rico Tourism Company)

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