Hard Rock & Seminole Gaming Partner with Royal Caribbean and Celebrity Cruises for Exclusive Travel Perks

Hard Rock International has partnered with Royal Caribbean International and Celebrity Cruises to offer vacationers and team members of the brands accommodation, meals, discounts and more at Hard Rock locations including hotels and cafes and on both cruises vacations.

The millions of combined members of Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club will enjoy reciprocal benefits when they play, stay, dine or shop at participating Hard Rock locations, or sail on Royal Caribbean and Celebrity ships.

Unity by Hard Rock loyalty members will receive discounts on Royal Caribbean and Celebrity vacations and can qualify for invite-only cruise giveaways. Top-tier loyalty members will also receive an annual complimentary cruise on select ships and itineraries. Hard Rock International has venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops, Live Performance Venues and Cafes. Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years.

Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club members can make their Hard Rock visits even more memorable with exclusive discounts and perks at participating Hard Rock locations, including annual complimentary trips at select Hard Rock Hotels worldwide for premium tier Club Royale and Blue Chip members.

Furthermore, the benefits of the new partnership extend beyond the brands’ casino rewards club members. Global team members of the combined companies, including 20,000+ in Florida, will enjoy special discounts at participating Hard Rock and Seminole Casinos, hotels and cafes worldwide, with a discount on food, nonalcoholic beverages, select retail and select Royal Caribbean and Celebrity vacations. 

“Hard Rock International and Seminole Gaming are thrilled to help our valued guests and team members bring their love of entertainment, traveling, dining and gaming to the high seas through this incredible ‘no limits’ partnership with our South Florida neighbors at Royal Caribbean International and Celebrity Cruises,” said Jeff Hook, Executive Vice President and Chief Marketing Officer of Seminole Hard Rock Support Services, which supports both Hard Rock International and Seminole Gaming. “Whether extending their cruise vacation at one of our port-adjacent properties, visiting one of the participating Hard Rock Hotel and Cafe locations worldwide or enjoying the cruise lines’ ships sailing around the world, travelers will have new ways to enjoy the best of what Hard Rock, Seminole Casinos and Royal Caribbean and Celebrity have to offer.”