Breaking Barriers: Marriott International Pioneers Neuroinclusive Practices at Its Premier Customer Events

Marriott International Inc. is committed to incorporating neuroinclusive practices at Marriott-hosted customer events of 250 people or more globally. The hotel group has joined forces with Google’s Experience Institute (Xi)’s The Neu Project to share resources designed to better accommodate and create a more inclusive experience during meetings and events for neurodivergent attendees.

THE EXCHANGE, Marriott’s Corporate Partnership Customer Conference, held from November 28 to December 1, 2023, at the JW Marriott Desert Springs Resort & Spa in Palm Springs, CA, highlights these innovative approaches.

 National Cancer Institute, Division of Cancer Epidemiology & Genetics has shared approximately 15 to 20% of the world’s population has neuro differences, including ADHD, obsessive-compulsive disorder, autism, dyslexia, epilepsy, and Tourette Syndrome. Last year, the Google Experience Institute launched The Neu Project to demystify and educate event professionals on the design of more neuroinclusive experiences through a helpful guide and checklist.

Marriott-organised gatherings and functions involving 250 or more attendees will incorporate these inclusive practices focused on neurodiversity:

Quiet Room	A designated space will be provided at Marriott customer events to offer respite from sensory overload, promoting recovery and regulation. Tailored to enhance the overall well-being of participants, this room will serve as a tranquil sanctuary, allowing guests to take a pause from the event to address fatigue, overwhelm, and sensory requirements.
Tools and Resources	During the registration process, participants at the event can request a range of tools to enhance their experience, such as sensory and fidget toys, noise-cancelling earplugs, sleep masks, sunglasses, printed agendas, venue maps, and information about any loud music, flashing lights, or unexpected moments occurring during the event.
Closed Captioning for Main Stage Presentations	Real-time subtitles and captions will be available on-screen during main stage event and conference presentations.

In the upcoming year, Marriott plans to advance its neuroinclusion initiatives by engaging in active listening sessions with the community. These discussions will involve conversations with The Neu Project and individuals who are neurodivergent, contributing to the shaping of future content.