New Radisson Rewards Loyalty Programme allows guests to enjoy benefits faster

Radisson Hotel Group has launched its new Radisson Rewards loyalty programme. Guests can enjoy benefits faster when they stay at the group’s properties which include Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn, Country Inn & Suites, and Prizeotel.

VIP members can advance to the highest tier twice as fast as before. Members can enjoy their benefits from day one and are available across the entire member journey from inspiration to booking.

The programme has been simplified and streamlined with three tiers – Club, Premium and VIP. The new Discount Booster for future reservations is a unique feature. Members can choose to boost their discount by reducing the number of points they earn.

The new dynamic redemption model lets members book any room type in any hotel making it easier to book an Award Night. Radisson Hotel Group is also offering more ways to earn and redeem. Members can choose how many points to use for an Award Night or combine points with cash for room bookings and hotel services.

A comprehensive member profile is created which allows member benefits to be customized and tailored per booking. Radisson Rewards now provides an enhanced digital experience for members including a new private area on their member profile online and on the app for quick access to useful information such as their previous bookings, invoices, favourite hotels, and much more. 

The programme will also be fully integrated to allow professional bookers and planners to earn and redeem points when they book for others and on personal travel. They can also share their points with other members, use them to book meeting and event spaces, and earn extra points when they refer a new member.

For sustainability-conscious travellers, they can now redeem 325 points per day to offset the carbon footprint of their stay.

Radisson Rewards will expand its global partnerships portfolio across three pillars with new travel, financial and sustainability partners. Radisson Rewards Experiences will kick start the travel component. Members can book experiences such as sightseeing, museum tours, and access to local attractions and earn 20 points per US$ spent if taken before the end of 2022 including