SEN/KA TOKYO by The Crest Collection to open in 2029 in Tokyo, Japan

The Ascott Limited‘s luxury brand, The Crest Collection, is set to make its debut in Japan with the opening of SEN/KA TOKYO in the latter half of 2029. This milestone will mark the brand’s 13th property in its global portfolio and the first-ever collaboration between Ascott and Tokyo Tatemono.

SEN/KA TOKYO by The Crest Collection is a luxurious hotel-in-residence occupying levels six to nine of the Yaesu 1-Chome North District Type 1 Urban Redevelopment Project spearheaded by Tokyo Tatemono, a member of the redevelopment association.

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“Tokyo Tatemono considers this redevelopment project to be of utmost importance, as the Yaesu area, where the project is located, is the founding site of our company. Additionally, we anticipate a synergistic effect from the multiple redevelopment projects we are currently undertaking in the surrounding area. We are extremely honoured to have the opportunity to introduce The Crest Collection, a luxury brand by Ascott, with the opening of the brand’s first property in Japan.”

Katsuhito Ozawa, Representative Director / Senior Managing Executive Officer of Tokyo Tatemono Co., Ltd

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There will be 92 guestrooms for both short visits and extended stays, a grand atrium and a lounge offering sweeping views of the Nihonbashi River.

SEN/KA TOKYO by The Crest Collection draws inspiration from the concept of a kimono shop from the Edo period. The name “SEN” represents dyeing, fibre, and selection, while “KA” signifies “house” in Chinese characters. This name honors the property’s historical location in Gofuku-cho, also known as Kimono Fabric Town, a vibrant area that thrived as the home of the shogunate during the Edo period.

“SEN/KA TOKYO by The Crest Collection will incorporate elements of kimono culture, tradition and craftsmanship into the property’s design and stay experience. During the planning phase, we discovered that there are challenges in passing down these traditions, particularly due to a shortage of craftsmen skilled in the traditional techniques of kimono fabric production. Despite these challenges, we are committed to preserving the rich history of this land and ensuring its continuation through our business activities,” shared Ozawa.

SEN/KA TOKYO by The Crest Collection will be Ascott’s third hotel-in-residence concept near the Tokyo Station, joining Ascott Marunouchi Tokyo and Oakwood Premier Tokyo. 

“This addition will further enhance Ascott’s ability to cater to both domestic and international travellers seeking authentic, memorable experiences, providing them with a wide range of options and diverse opportunities to enrich their travels,” Christian Baudat, Country General Manager, Ascott Japan shared.

The Crest Collection, a luxury brand with a focus on heritage, is part of Ascott’s diverse portfolio of 14 global brands. Launched in 2019, it currently operates seven properties across France, Indonesia, Malaysia, and Singapore. The brand is also expanding with six new developments underway, including the upcoming SEN/KA TOKYO. Each property is strategically located in areas of historical significance, reflecting the brand’s emphasis on cultural heritage.