TRIBE, Accor’s bold and design-driven hotel brand, has hit a major milestone with the opening of its 20th property worldwide. Known for its sleek, smart, and socially engaging spaces, each TRIBE location embodies the spirit of contemporary living. With over 40 more hotels in development — including highly anticipated openings in Phuket and Ho Chi Minh City — the brand continues to redefine modern hospitality with style and substance.
Born in Australia in 2017, as the vision of Mark and Melissa Peters, TRIBE was created knowing many travellers today crave design hotels at affordable prices. TRIBE is set to revolutionise the hospitality scene with its distinctly modern ethos. Every TRIBE property reflects the brand’s mission to provide smart, purposeful spaces that champion individuality, creativity, and connection. As it forges ahead, TRIBE stays dedicated to crafting experiences that redefine everyday travel, demonstrating that exceptional design, comfort, and value can harmoniously coexist. This is just the beginning, and TRIBE welcomes savvy travellers to discover a new era of bold, design-centric hospitality.
“Accor recognised the growing demand for lifestyle-based hospitality and TRIBE more than delivers on this, providing investors and owners an appealing and modern offering for hotel development. By blending local vibrancy with strong design credentials, TRIBE has carved out a distinctive space that attracts both travellers and locals seeking social experiences and stylish design. For partners and owners, TRIBE offers ADR premiums and optimised space planning, resulting in high GOP margins and ultimately increasing return on equity. Furthermore, TRIBE is also well-suited for hotel conversion opportunities, which supports Accor’s and our partners’ commitments to responsible growth and sustainable hotel development.”
Camil Yazbeck, Global Chief Development Officer, Premium, Midscale & Economy Division, Accor.
Some of the TRIBE properties in Asia include the TRIBE Living Bangkok Sukhumvit 39 in Thailand, TRIBE Phnom Penh Post Office Square in Cambodia and TRIBE Bali Kuta Beach in Indonesia.
Bordered by heritage buildings, the Mekong riverfront promenade, and the historic temple of Wat Phnom, TRIBE Phnom Penh Post Office Square offers a prime location in the Post Office Square District. The hotel offers an affordable design-driven alternative for a new generation of travellers. It is a combination of a hotel and social hub, where the common areas are designed as the focal point. The lobby lounge is filled with bold furniture statements, allowing a variety of uses for work, play, or socialise. The flexible co-working space invites locals and digital nomads to get their work done. Visitors can connect with the community over a seriously good coffee from local roasters and healthy bites from the 24-hour TRIBE EXPRESS. For a vibrant dining experience, the rooftop HEMISPHERE captivates with bold design, a lively atmosphere, and stunning city views.
The TRIBE Paris Clichy in France and TRIBE London Canary Wharf in the United Kingdom are two of the notable properties in Europe.
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