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Accor and Alibaba Group will develop a series of digital applications and loyalty programmes to improve the consumer and traveller experience.
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Accor and Alibaba Group Join Forces to Foster Digitalisation of Global Tourism

Accor, the augmented hospitality group with over 4,900 hotels and residences across 110 countries, and Alibaba Group, the world’s largest retail commerce business, have joined forces to develop a series of digital applications and loyalty programmes to improve the consumer and traveller experience over the next five years. This collaboration […]