Reconnect with Nature and Self: Banyan Tree Launches #ThisRightNow Across Resorts

Banyan Tree, the flagship brand of Banyan Group, is calling on the world to take a breath, literally. On Global Wellness Day 2025, it launches #ThisRightNow, a brand-wide invitation to pause, breathe and return to the present. Inspired by nature, ancestral wisdom and local rituals, this campaign is more than a moment. It’s a movement.

What is #ThisRightNow?

At its heart, #ThisRightNow is Banyan Tree’s way of reminding us to be present. It’s about consciously creating space, physically, mentally, spiritually, to reconnect with what matters. That could mean stargazing in the desert or feeling ocean rhythms under the sea.

Each Banyan Tree destination interprets this differently. But the common thread? A ritual or practice rooted in nature and cultural wisdom.

Global Rituals, Local Roots

Here’s how #ThisRightNow comes to life across Banyan Tree sanctuaries:

• AlUla, Saudi Arabia: Stargazing in Ashar Valley under ancient skies.
• Buahan, Bali: Temple blessings and astrological rituals recall ancestral time.
• Lijiang, China: Silent meditation before Jade Dragon Snow Mountain.
• Ringha, China: Spiritual reflection in the serenity of Himalayan valleys.
• Mayakoba, Mexico: Mayan ruins whisper lost wisdom.
• Dubai, UAE: A hydrothermal rainforest trail becomes a journey inward.
• Vabbinfaru, Maldives: The sea’s rhythm brings deep presence.
• Phuket & Krabi, Thailand: Mangrove forests and coral shores for quiet reflection.

These aren’t activities. They’re invitations to slow down, breathe, and be.

More Than a Wellness Moment

This isn’t Banyan Tree’s first foray into wellness, but it might be its most personal yet. Beyond resort experiences, the brand offers:

🧘‍♀️ Wellbeing Programmes

• Connections: A private retreat for two blending movement, mindfulness and meaningful conversation.
• Wellbeing Sanctuaries: Rooms come with sleep rituals, nourishing food and location-inspired practices.
• Visiting Practitioners: From the Wim Hof Method to sound healing, guests can join small, restorative sessions led by global wellness experts.

These offerings are grounded in the brand’s 8 Pillars of Wellbeing, a philosophy developed for modern travellers seeking balance.

Presence Beyond the Resort

What makes #ThisRightNow standout is that it doesn’t end when your holiday does.

Wherever you are, Banyan Tree encourages micro-rituals: breathwork, mindful sips of tea, a silent walk, or simply gazing out a window without a phone in hand. Anyone can share their personal moment using #ThisRightNow, turning a global wellness campaign into a digital collective of calm.

In a world that’s constantly pushing us to do more, Banyan Tree offers something radical: the chance to do less, on purpose. Whether you’re among snow-capped peaks or city streets, this Global Wellness Day, consider what it might feel like to take a sacred pause.

Your sanctuary might be closer than you think.